5 ways to keep away fake users from your website and app
Fake users can give bad impact on your business, harm your company brand and result in legal procedures. As a business, you need to verify the identity of every visitor or user on your site. This is because any user with multiple accounts or multiple user IDs on your site may not have the right intentions. It could decrease your customer relation capability, harm your company name and reputation, result in legal procedures, and so on many things can happen. It becomes important to stop them at an early stage using the automated phone verification technique or similar two-step authentication process.
keep away fake users
Following Steps you need to follow to keep away from fake users:-
To avoid unnecessary advantage being taken of new registration offers
Many e-commerce websites or service offering sites (travel, cab booking and hotel booking) offer numerous advantages and special discount coupons for first-time users (new registrations). Some over-smart users intend to take unfair advantage of such freebies and try creating multiple email IDs that enable them to have multiple accounts with your website.
If you use the mobile number of the user to verify his/her identity, it would make it difficult for any users to fake multiple accounts and take undue advantage of your ‘new user’ offers (if any).
To prevent identity or data theft
Any hacker or scammer may succeed in getting key information about a valid user on your business website or application. The person conducting such kind of identity or data theft will easily be able to login to your site/app. However, the access is likely to be done with a different device (probably not used before). For example, an additional SMS-based verification method is applied by Gmail when you try to login to your Gmail account from an unknown device.
To ensure transparent rating system
Many sellers may try to have multiple accounts on your site or app and try to improve their rating. Also, if your site has a discussion forum, some users may create fake accounts and reply to their own queries or threads or even vote for themselves to earn more points and become a senior member soon.
To prevent hacking attempts
You need to use the additional verification step to differentiate between fake and genuine users even for the ‘Forgot Password’ process or ‘Change Password’ process. A person who knows the user very well may try to use either of these processes to gain unauthorized access to the user’s account.
To confirm user genuineness post inactive account period
A loyal user of your site or mobile application may have suddenly stopped using your account due to temporary relocation or some other reason. If after a considerable period of inactivity, the user tries to access his/her account, it would help if you can verify the user identity here. It would confirm that the user is the same old one, and not a random hacker or spammer.