eCommerce SEO Tips to grow your business 2016!
ecommerce seo is a money making dream when done right. It might be hard to find a store owner that doesn’t want Google’s coveted number one spot. Search engines are a profitable traffic source for any eCommerce website.
What exactly is ecommerce SEO?
SEO (search engine optimization) is a service that helps to make your eCommerce store more likely to rank highly within Google and other search engines. Do you ever wonder why certain websites come up when you search for certain things? You must look at Google and co. as businesses. They want to put the best information possible in front of you to ensure that you keep on using them. Therefore they want the most relevant page possible to come up for your search.
Some of the obvious benefits from eCommerce stores of high organic ranking in search engines are:
- a) it brings more visitors to the store, and therefore more conversions.
b) less money spent of paid advertising to be visible.
c) more brand visibility across the web.
So why do some eCommerce stores rank higher than others?
- Age of their domain
- How much they are trusted by the search engines
- Their meta information
- How many sources are linking to them
- How competitive the keywords they are trying to rank for are
- Quality of their websites (increasingly speed is a big factor)
- And many more!
Many store owners leave it to the eCommerce SEO professionals. Being at the top of a Google search can be extremely profitable, therefore the world of SEO can be extremely competitive too. However if you are an eCommerce start up, with little to no marketing budget. Then here are some DIY SEO tips (so to speak!) that you can implement on your store today:
1 ) Original product descriptions
A massively common mistake! If you are one of the many store owners who has copied and pasted product descriptions from your supplier (or worse!) a competing store. Then you massively hindering your eCommerce store for ranking highly. Original content goes a along way in helping your site rank. Copied content comes under a little search engine rule called “duplicate content.” Duplicate content can get you instantly marked down or even penalized in Google. One question we get asked a lot is, “what if someone copies my product descriptions?” Well, rest assured, your hard work will not be spoiled by a competitor ripping your content for their store. Search engines are clever enough to tell which site produced the content first and will honor this by penalizing the person who copied the content.
2) Keeping the blog up-to-date
Staying on the subject of original content, many store owners overlook the importance of keeping an up-to-date blog. Blogs are a great way to introduce original content up on your site. Unfortunately, thinking of subjects to write about is not so easy. Especially if writing is not your forte! However if you do decide to give it a go, the benefits can be enormous.
3) Have a technical once-over
Many eCommerce stores make the mistake of having a super slick, eye-catching website with lots of fancy pop-up boxes. Without thinking about the technicalities of their site. This is a big mistake in 2016. Search engines are ranking with speed and user friendliness in mind. With more and more users, turning to mobiles and tablets to search, it is important that your store loads well on a mobile device, and loads fast! Otherwise you will certainly show up lower in the search engine ranking positions.
4) Social can help you rank higher
In the last couple of years there has been a massive boom of people gaining eCommerce traction through social media and many have had great success. Although there is no solid, confirmed link between social media and improved ranking directly, we do believe there is. Why wouldn’t they. After all if people are interacting with your social pages online, liking your posts, they are getting a huge amount of positive feedback about your store.
5) Boost those positive reviews!
You may have noticed, that many of our previous points focus on creating a positive reaction from your visitors or followers. Once your eCommerce store gains traction, reviews should be a natural step in your marketing plan. Research also suggests good reviews could be a string in your ecommerce seo bow too. However bad reviews could ultimately have an adverse affect. Word can get around the internet very quickly with a huge amount of independent review platforms available. Especially the dreaded Google place/business listings where anyone can post a permanent review which shows up as soon as your brand name is searched.